Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).

The significance of advertising in business:

  1. Crucial for a launch or announcement,
  2. Source of revenue for publishers,
  3. Promotes goods, services, ideas, and events,
  4. Helps in increasing the sales,
  5. Maximize the profit of an advertiser,
  6. Creates consumer awareness,
  7. Educate the society,
  8. Is Art, Science, and Profession,
  9. Demands creativity,
  10. Marketing mix element, 
  11. Target oriented,
  12. Use persuasion for results,
  13. Demands monitoring of demand and supply,
  14. Builds brand's image, and
  15. Generates employment