A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. The role is similar to that of a community manager on a website forum or public relations representative. Social media managers are often found in the marketing and public relations departments of large organizations.
Social media management solutions can help you manage outbound and incoming online interactions — along with other small business marketing activities — in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places they’re taking place — blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.
They also help you to more easily monitor what people are saying about your business, and by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously, help you to amplify your social media presence across several social networking sites.
Social media management tools can also help you to integrate social networking activities with your other marketing programs. These can include other online activities, such as Web sites, search engine marketing campaigns, contact management systems, and email marketing, as well as offline marketing, such as events or white papers.
Importance of Social Media:-
- · You get to see your target market: Read their own status update to get insights into their daily activities.
- · Quick response: customer care service, treat issues for customers instantly, make new product announcements and more.
- · It will definitely drive more sales to your product
- · Social medi accounts will give you the real-time view of your business, through customer comments, find more issues with your product more quickly.
- · Expand your brands reach
- · Brand reputation
- · Brand voice
- · Brand visibility
- · Maintain brand image
Customers and clients can also interact directly with businesses via social media. Appearing responsive and attentive to consumers provides an invaluable opportunity for businesses to build customer loyalty and strengthen brand image. An important feature of such interpersonal interaction with consumers is the humanization of the brand in an increasingly digital world, whereby consumers can relate to and attach a personality, maybe even names and faces to the business which aides them in building up a rapport with consumers, allowing them to connect emotionally with the company. Social media sites provide a breeding ground for people who are influential and trusted enough to give their opinions and endorsements for businesses and their products. For example, Microsoft’s LinkedIn page features behind the scenes information, Q&A posts, and blogs, providing invaluable information for small and large businesses alike. Social media can facilitate endorsement from within these groups, acting like a sort of trusted inner circle of friends.